Why should you care about me?

Tapping into the marketing mindset. Since you’re here on my website reading about me, I might assume you are either looking at me for a role in your company, or you’re wanting to gain some insights from me on marketing or project management. The loaded title should not only tell you I plan on answeringContinue reading “Why should you care about me?”

A few thoughts on marketing

Why it’s important to get the big picture… I’ve learned a lot over the course of my career. When I started out in advertising, all I got in my college classes revolved around creativity, color, layout, flow – basics and theory. When anyone talked about marketing, it was in the context of sales. It wasn’tContinue reading “A few thoughts on marketing”

Why “projectifying” is important

Getting results – the right results – is more than organizational lists and repeating standard processes. All you have to do is look at the huge listing of LinkedIn articles and blogs and you’ll see experts talking about the importance of project management and the “project economy” in the marketplace. No matter what your placeContinue reading “Why “projectifying” is important”